Brand
Project
Brand Guidelines
Brand Development
Online Communication
Responsibilities
Communication Design
Customer Experience
Website Personalization
Implementation of Storytelling
Conclusion
Successful new communication was established with a high focus on Storytelling, personalized customer experience, and emotions.
The Brand
The Creators Rep is an agency and promotional platform specified in the artist’s and designer’s niche. They are the bridge between the creator and the end-user. The brand’s main focus is to ignite creator’s shift from creating their designs just as a hobby to the main source of income. After the initial interaction, the brand consultants encourage clients to shift to the platform for more streamlined communication with potential clients.
Personalization & Storytelling
The main goal during this project was to develop strong communication that follows a couple of basic principles that creates a seamless experience on every touchpoint of the interaction. This can be especially challenging for online businesses. To secure this experience I have developed guidelines that implement storytelling on the website, email, and social media.
Customer experience & Emotions
To follow up I have recreated the website content that creates a unique experience for every customer in the funnel. All of it was made with intention of focusing on the emotions of customers. Firstly to showcase emotion and secondly, to create emotions and so make the customers feel good about themselves. Hence connect positively with the brand.
Brand Guidelines
The Creators Rep had a strong focus on acquiring new clients. To increase the efficiency of this process. I have developed basic guidelines for the brand. These guidelines were explaining the communication funnel & and seamless experience with every touchpoint of the brand. This way I was able to establish a killer customer experience.
Words from the Founder
"Matej has been a Brand Designer intern at our Brand Agency THE CREATORS REP for 4 month with the task to make a Brand Strategy Analysis. He worked very enthusiastic with the task and ended his internship with a great presentation with good points for us to follow. He has worked very well with the topics; customer expe-rience/value, end user focus, brand strategy and storytelling.
As a person Matej is very likeable and curious, so we give him the best thumbs up’s for his time at us and for his future career!"
