Brand
Project
Brand Development
Brand Guidelines
Online Communication
Responsibilities
Social Media Marketing and Strategy
Content Creation & Testing
Workflow Visualization
Conclusion
I have successfully developed the Brand Guidelines & future communication for Colourific Creations. and created the Brand Book.
The Brand
Colourific Creations. is a branding agency focused on elevating businesses via vivid communication and the use of color theory. The main focus of the brand is to help other businesses to reach the right audience and talk to them in their tone of voice. Being focused on the B2B market not only the company can help other businesses grow by the usage of creative branding but they also can support rising start-up, who the brand believes in. The brand is also guided by the same principles that they apply for their clients.
Blog
The content strategy for the brand included posting blogs on different social media. Part of my responsibility was to develop content and visuals for the weekly blog posts. Although The final writing of the blog was the founder’s responsibility. I have supported her by researching the information about the topic, creating and adjusting videos & pictures, scheduling the posts, and comment monitoring.
Process Visualization & Infographics
We had to show potential customers what’s in it for them. To showcase this I have designed simple infographics that explaining the whole process of our collaboration with the client. This document is primarily used for an external explanation but can also be used for following the guidelines internally.
Words from the Founder
"I am honoured to have had the opportunity of working with Matej not only once but on three occasions. One of those was the 3-month internship he did at Colourific Creations.
What I learned during that time is that he is a highly motivated, perseverant and driven person. Furthermore, Matej knows what he wants and he is willing to do everything necessary in order to achieve his goal. He is dedicated to the notion of constant learning and improvement. Therefore, he is not afraid of having to put in extra work and time for perfecting his craft.
I have great respect for his strong work ethic, his evergreen optimism and the amount of energy he has for overcoming any and all obstacles."
