Dina Tattoo | matcz.com

Brand

Project

Creating a new Instagram Identity and establishing a new visual & verbal communication style to attract more leads, for a local tattoo artist.

Responsibilities

Instagram Identity

Brand Strategy

Lead Generation

Communication Guidelines

Conclusion

I have successfully developed a new Brand & Instagram Identity Dina. The true challenge was to explore the possible markets and find an area that has a big potential and fits her personality. By connecting her personality with the right audience with the use of copy and visuals I was able to create a better connection between the artist, and current and new users. that resulted in new leads and more bookings for work.

Moodboard

Key Messaging

Communication Pillars

Based on the research I have helped Dina Define her Value Proposition and developed several communication styles, that she can follow when she talks to her audience. These topics are meant to address the issues users might be facing and answer the questions they might have.

Based on the initial communication. A tone of voice was created and additional campaign messaging was created. Further on I have helped the artist and set a style for visual communication that supports the copy created. including email marketing, photography guidelines & content creation

Value Proposition

I am here to help you find your true identity, give you confidence and make you feel better about yourself. Always create an artwork that supports these factors while following your desired design.

My purpose is to function as a linchpin that connects the user to this perfect design with a pleasant tattoo experience. To give a sense of identity to a person – give confidence, create artwork, care & connect.